Top Notch Cinema is a New York City-based video production studio that prides themselves on professionalism and versatility. With a full team of 28 skilled professionals and an Emmy Award-winning producer, they handle every aspect of video production, guiding clients seamlessly through each step of the process.
In order to maintain balance and cohesion in all applications, Top Notch Cinema utilizes two similar color palettes. Their primary mark features their signature Kelly Green, which symbolizes expertise in green screen technology.
To truly embody the name "Top Notch," a cohesive and professional stationery set isn’t just a nice touch—it’s a must-have. In order to do this, I incorporated a video progress bar into each element. This playful detail also subtly incorporates what Top Notch Cinema does best.
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For Top Notch Cinema’s signage, I aimed to present their logo in a distinctive and creative manner, reflecting a similar innovative approach they bring to their own clients. I chose to deconstruct the monolith into two distinct elements: the standalone mark projecting the brand’s name onto a square green screen wall. This also creates an element of depth not often found in company monoliths.